GREAT REASONS WHY YOU WOULD WANT TO LIST YOUR BOAT FOR SALE WITH BLUE
WATER YACHT SALES?
ADVERTISING: The cost of advertising your boat can be significant and
buyers don't always look in the same spots for boats. In order to be
effective, advertising must be consistent, repetitive, and focused to address
the audience that is in the market to buy your boat. This means that several
publications are needed as well as other vehicles such as boat shows to catch
the prospect who is going to making that all important buying decision. To do
this effectively not only costs direct dollars, it also takes a great deal of
time and energy in planning and representing your boat to the public.
HOW DO WE DO IT?
-By sending out thousands of direct mail pieces annually
-By reaching 500 thousand people monthly through regional and national
-By reaching 30,000,000 people through the Internet.
APPOINTMENTS: Getting the would-be buyer to call you is only the
first part of the job. What if you can't take their call because your too
busy? What if they start to make a lot of comparisons to competitive boats in
the area that you know nothing about? What if you have to drive two hours to
show your boat to someone who shows up two hours late? Or not at all!!!! Do
you become unglued when they don't show? Do you leave in a state of
anger and perhaps also miss the opportunity to sell your boat after you have
already invested your time? We are here on premises to deal with those sort
of situations so that you don't have to and you don't miss the
COVERAGE: Because we are active in generating as much interest as
possible, we create a great deal of traffic on the weekends as well as during
the week. People come here even when they do not have a specific boat in mind
but want to visit a boat supermarket rather than go from one individual seller
THERE ARE STRANGERS OUT THERE! It may not be worth your time and
aggravation to screen out the "strange types" as well as to financially
qualify people before you devote too much time to the effort.
FINANCING: Do you have access to funding sources to get your
prospect financing? Do you know how to package your prospects financial
background to enhance their probability of credit approval? The banks can be
very difficult to deal with these days and that has become a significant
issue. Your sale may well rest on the bank's "say so"!
CAN YOU DETERMINE THE REAL WORTH OF A TRADE OR HOW LONG IT IS LIKELY
TO SIT AROUND? While the idea of your taking a trade may not be that
appealing, it is a matter of reality these days and may be the shortest route
to achieving your objectives. You may need help in assessing these issues even
though you had no concern about them initially.
YOUR PERSONAL ACCESSIBILITY Do you really have the time to
sit around and wait for the telephone to ring and can you afford to drop what
you are doing to sell a boat? Is your job an important one and can you just
break your concentration at any time to think about all the issues
surrounding the sale of your boat. Do you answer the telephone aggravated
when you have to come away from a meeting to answer it or you get the call at
11:30 PM at night because you placed your ad in the local newspaper?
WE NEED MORE BOATS! Because of all the reasons already
stated..... we are selling boats. Our success is dependent on a steady
flow of good quality used boats to replace the ones that are being
sold. Boat sales are very competitive and our job is to match up the
potential buyer with the boat of their dreams as quickly as possible. To be
successful at doing that we must:
-advertise to create traffic
-match buyer needs with the right boat expeditiously.
-close and make the marriage
IT'S YOUR MOVE ....WE WANT YOUR BUSINESS AND WE'RE HERE TO HELP. IF WE MAY
BE OF SERVICE PLEASE GIVE US A CALL.
197 Princeton Avenue -
Bricktown, NJ 08724
Phone 732.295.3500 -
FAX 732.295.0230 -
Marine Trades Association of New Jersey and
Yacht Architects & Brokers Association